In a previous guide, I outlined some typographic properties. ![]() Choosing a font that can stick in the mind of your audience while conjuring sensations complimentary to your brand.īut there can be more to it than that. Typefaces are a significant concern when developing your business’s identity. How a customer perceives a certain call to action can be adjusted by the size, shape, and even color of the typeface. The character of each typeface will go a long way in affecting the audience’s perception of the material. in the instance of a street sign or instructional pamphlet. Legibility will be your biggest priority when quickly comprehending the material is key. ![]() There are certain factors involved with these choices. Whether it be a street sign, billboard, or a local business, font choices are everywhere. You can hardly step foot outside of your home without being greeted, perhaps bombarded- accosted, even- by media that doesn’t pay a significant amount of attention to the font it deploys.
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